After getting almost 80% dominance over search industry, it
becomes tough job for Google to maintain search quality as lot of people wants
to get maximum benefit from Google search. It’s fair to say that Google has
done a lot of work to maintain that quality and off-course doing that
continuously. They have done major algorithmic changes in recent times. Google
Panda update is doing fine job and discarded many malicious websites in last year.
Now it’s time for web spam team at Google. The huge applauds for that team as
they are fighting with web spammers since last 10 years. Bravo!! They have come
up with fine algorithmic change this time. Matt Cutts, the head of Web spam
team at Google, has released an official blog. They have overcome two major
spamming techniques, keyword stuffing and unrelated outgoing links. The Google
officials has given a name to this update- Penguin
Update
Keyword Stuffing
Keyword stuffing is one of the oldest methods of spamming
and Google has already put up a lot of efforts to stop that but still there are
few slipping and making their way into the search result. This time they have
implemented solid methods which can identify the spammers and natural people. So
now implement white hat SEO techniques. Write your content in natural way.
Don’t think about your keyword density and keyword proximity or anything else
related to keywords. If you have return your content for best user experience
and subject oriented then nothing to worry. You will get best rewards from
Google.
Unrelated inbound
links
Getting many inbound links is the major ranking factor on
search algorithm. So that spammers have implemented lot of techniques to get
those links like link wheel, link bait, paid links and etc. Most of them
build unnatural and irrelevant links. A website of flower getting links from
footwear’s website and vice versa. A book’s website is linking to cloth’s
website and vice versa. It seems ridiculous. This is only done to get or pass
the link juice. What I think is, it is worsen the user experience. Don’t do
this again. Generate excellent content that people would love. If they like
your natural content they will definitely share it or link to you in their own
content. Try this natural way of link building and you will get good deep sleep
every night as you don’t need to worry of any Google algorithmic changes or any
search engine’s changes. So many people ask question that, I have worked hard
to build thousands of links but Google shows only few (i.e. 30 links). This is
the answer that Google can categorize the backlinks and considers those which
are related. Google doesn’t take the links stated in above example into
consideration.
I will be back with next update to share my ideas. Till than
all the best. Be a smart and hardworking webmaster!
