Importance and merits of different factors in SEO ranking based on latest algorithms of different search engines

Search engine reward pages with the right combination of ranking factors. This information is based on the latest information and as of my knowledge. I think, I should share it with others, so I have.

Some factors influence more than others, which I have weighted 1 to 3 stars, where 1 is weakest and 3 is strongest. Again I would like confess that no single factor guarantees top ranking. Several favorable and in the context factors in combine achieve success. Few factors can be villain as well. Please give some time to fight with them.

Let’s jump into detail. We will discuss both on-page and off-page factors. Let’s discuss on-page factors first, give them importance factor, and define their merits.

Content based factors

1.       Content quality  (+3)

The latest panda algorithm of Google clearly obligating me to give Three stars.

2.       Keyword Research (+3)

Keyword Research is the heart of SEO campaign and maximum contributor for the success. Simply Three stars.

3.       Keyword frequency (+2)

Keyword frequency, prominence and proximity, all of them are important factors and will get two stars.

4.       User Engagement (+2)

Do visitors spend time on your website or straight away bounce over other tab? Bounce rate in analytic is now really important as per the Google Panda.

5.       Freshness of the Content (+2)

Is the content on your website is there since six months? There are so many researches coming in every field. Please update it. Again panda suggesting me to give two stars.

HTML based factors

1.       Title (+3)

All of us have learnt title as the first lesson in SEO. There is no any hesitation to give three stars.

2.       Description (+2)

Here is some confusion. In early day, description is as important as title. But now it’s not due to keyword stuffing in description. Still description is the only factor which attracts a person in search result and proves you superior among 10.

3.       Headers (+1)

After panda release, content is king and header is part of content. So there is some part to play by headers and will get one star.

I think you might be surprised, because Meta keywords not in the list. Almost all search engines ignoring keywords. Matt Cuts has given the final words on it.

Site architecture based factors

1.       Crawl (+3)

Crawl includes so many factors in it. Your site must be easy to explore for users and hence for the search engine spider. For more information on crawl factors you can visit other blogs. You should do this because it has got three stars

2.       Speed (+1)

Latest hints of Matt Cuts suggest that site speed has some role to play. So one star.

3.       URLs  (+1)

This is important for dynamic site owner. Now you should work out on the structure of URLs.

Don’t go away and navigate to second blog for merits of off-page factors.

http://indi-pride.blogspot.com/2011/11/off-page-seo-ranking-factors-and-its.html

Google’s latest algorithm changes based on keywords

Recently, I have seen so many complains on Internet forums where so many people have suffered too much ranking updates (bad). I have done some research and follow some experts in the industry. I have found some changes those Google has made in its algorithm. It is really interesting and that why I am sharing with you guys.

The first one is, some people uses brand name as people searches it more. For example, Nike shoes, Adidas cricket kit with some pre or post fixed text. The intent is to generate more traffic. Google has sorted out the issue with some changes to make search result perfect. Now Google doesn’t display the websites for the keywords as I have explained. Now Google has developed an algorithm which analyze our web page and content. After that it finds title and description for that. After that the comparison will be made and if algorithm generated tile and description found more relevant then Google bypasses our keywords and display those title and description in SERP.

The second one is long tail keywords and mid tail keywords with more than 3 words. Now those keywords are passing through more stringent semantic and ranking filters (meaning the array of broad match keywords a page could potentially rank for) have been tightened up or reduced to increase relevance. Many have reported seeing up to 2/3 or their long-tail and mid tail traffic disappear during this transition.

The other one is keyword variations. If you have mapped the keywords like kitty food, cat food and kitten food on a single page then it is your case. Now, those three of them will return different set of results.

When normalization occurs and the new algorithms settle, we may see many of the pages that were churned take their place back in their previous positions. However, in the meantime, the best thing to do is stick to SEO basics and keep producing relevant content, using intelligent internal linking to preferred landing pages using preferred anchor text and acquiring quality inbound links to offset any depreciation your website could be experiencing from the virtual rug being pulled out from the web as we knew it – as indexed by Google.